Author:InTouchLink

16 Jan Partnering Up for Age-Related Brain Health

Last year a leading Toronto geriatric research organization, the Baycrest Centre, and 45plus multimedia entity ZoomerMedia joined forces in a content and co-branding partnership to develop projects and initiatives to appeal and tap into the 50plus market. One of their projects was revealed at the...

07 Nov Mind Over Matter?

Is poor memory performance and errors truly all in the mind?


A current  study on the influence of negative age-related stereotypes held by older adults was published in Psychological Science wherein individuals were tested to see whether their ability to execute an exercise were...