10 Essential Strategies for Senior Living Activity Professionals to Secure a Larger Budget

Activity Budget Presentation

As an activity professional in a senior living community, securing a sufficient budget is pivotal to offering top-tier activities and programs that enrich the lives of residents. Here are ten compelling strategies to justify a larger budget to your superiors, along with three bonus key performance indicators (KPIs) to measure the success of new activity programs.


  1. Highlight the benefits of activities: Emphasize the improved physical and cognitive health, enhanced socialization, and increased enjoyment of life that high-quality activities bring to residents.
  2. Show the positive impact on residents: Provide concrete examples of how activities have led to improved mood, increased engagement, and better overall health among residents.
  3. Demonstrate the value of activities: Highlight the cost-effectiveness and return on investment of these programs, showcasing their economic benefits alongside their positive impact on resident well-being.
  4. Share feedback from residents and families: Use positive testimonials and requests for more programs as evidence of the success and demand for your activities.
  5. Highlight compliance with regulatory standards: Demonstrate how your programs help meet regulatory standards and requirements, thus supporting the community’s operational success and reputation.
  6. Discuss potential for increased revenue: Explore how activities could generate additional income, such as through fees for special classes or events, enhancing the financial stability of the community.
  7. Provide evidence of industry best practices: Present case studies or examples of best practices in the industry, illustrating how a larger budget would enable the adoption of these successful models.
  8. Show potential for collaboration and partnerships: Outline possibilities for collaboration with local organizations and businesses that could bring additional resources and opportunities to your activity programs.
  9. Emphasize the role in attracting and retaining residents: Show how diverse and engaging activities contribute to resident satisfaction and retention, making a strong case for increased investment.
  10. Leverage data and metrics: Use data to show trends in participation and satisfaction, demonstrating a clear demand and positive outcome from the activities provided, which can justify the need for a larger budget.
Bonus KPIs to Prove Success:

To track the success of new activity programs and justify the investment, consider these three KPIs:


  1. Resident Participation Rates: Monitor attendance and participation levels in activities to gauge interest and engagement, showing the direct impact of funded programs.
  2. Resident Satisfaction Scores: Use surveys or feedback tools to measure residents’ satisfaction with the activities offered, providing quantitative data to support the value of these programs.
  3. Cost-Benefit Analysis: Evaluate the financial efficiency of activities, considering both the costs and the benefits (like improved resident health and well-being), to demonstrate the economic value of investing in these programs.

These insights, along with the tracking capabilities of an activity tracking program like InTouchLink’s Activity Tracker, can be instrumental in demonstrating the success and necessity of a well-funded activity program in senior living communities.


The Positive Impacts of an Expanded Activities Budget

Expanding the range of activities in senior living communities brings multifaceted benefits to the residents, touching on aspects of their physical, cognitive, emotional, and social well-being. The introduction of additional activities is not just about filling time; it’s about enriching lives and fostering a sense of purpose and connection among the residents.


Physically, more diverse activities can cater to varying levels of mobility and fitness, encouraging residents to engage in regular exercise and movement. This can lead to improvements in strength, balance, and overall health, reducing the risk of falls and other health complications. Cognitive benefits are also significant, as activities that stimulate the mind, such as puzzles, memory games, and educational classes, can help to maintain or even improve cognitive functions, potentially slowing the progression of cognitive decline associated with aging.


Emotionally, having a broader array of activities can enhance residents’ quality of life by providing opportunities for joy, creativity, and self-expression. Participating in activities they enjoy and learning new skills can boost residents’ self-esteem and sense of achievement. Social benefits are equally important; activities provide a communal space for residents to interact, build relationships, and support each other, thereby combating the isolation and loneliness that can affect seniors.


Moreover, these activities can be tailored to the residents’ interests and backgrounds, offering a more personalized and meaningful experience. This personalization not only increases engagement but also respects and celebrates the individuality of each resident, acknowledging their life experiences and preferences.


In sum, expanding the activity programs in senior living communities stands as a powerful tool for improving the quality of life of senior residents. It addresses their holistic needs, promotes a healthier and more active lifestyle, supports mental and emotional well-being, and fosters a strong, supportive community network. Ultimately, these benefits underline the importance of investing in diverse and robust activity programs, highlighting their role as a cornerstone of compassionate and comprehensive senior care.


A Word From InTouchLink

At InTouchLink, we’re committed to supporting the resident-staff-family engagement model that brings us all together. While our platform offers innovative solutions tailored for the industry, we recognize that it may not be for everyone—and that’s perfectly okay. At the heart of it, our mission transcends our products. We aim to cultivate an environment where everyone involved in senior living can thrive, whether through our technical solutions or simply by sharing our hearts and minds to help grow this invaluable industry.


Now it’s your turn—how have you been able to grow your community’s activities budget? We’d love to swap stories and methods below! 👇

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