Partnering Up for Age-Related Brain Health
Last year a leading Toronto geriatric research organization, the Baycrest Centre, and 45plus multimedia entity ZoomerMedia joined forces in a content and co-branding partnership to develop projects and initiatives to appeal and tap into the 50plus market. One of their projects was revealed at the 2011 Zoomer Show in October: a cognitive screening test to determine the early signs of dementia and Alzheimers, in an effort to eliminate the current trend in delayed diagnosis and treatment. By providing a more proactive approach to detecting brain disease, the partnered duo hope individuals suffering from brain diseases can improve their odds for a better quality of life.
