Junior SaaS Marketing Coordinator

Job Overview

InTouchLink provides communication and education technology to senior living communities throughout North America and specializes in helping keep each community’s most important people – residents, families and staff – stay engaged, trained and in the loop with what’s going on.

 We’re looking for a talented Junior SaaS Marketing Coordinator to join our collaborative team! 

What is a Junior SaaS Marketing Coordinator at InTouchLink?

Working from your home office and as a highly motivated and disciplined individual, you’ll work independently and in support of the marketing department to promote, identify and act upon opportunities to spread awareness of InTouchLink products and solutions across the senior living space. You’ll maintain our core values and high service standards and continue to build on our reputation as a trusted advisor in the industry.

If you’re a passionate and creative self-starter, #ITL is a perfect place to grow your career in marketing. Apply today!

Responsibilities for a Junior SaaS Marketing Coordinator

• Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events
• Define, build and manage cost-per-click (CPC) Google Ads campaigns in line with #ITL goals and budget
• Create keyword lists and manage online strategies to deliver optimal ROI based on KPIs
• Collaborate with other internal teams (e.g. product and sales) to develop and monitor strategic marketing initiatives
• Analyze and report on the performance and efficiency of campaigns
• Conduct market research and analyze trends to identify new marketing opportunities
• Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met
• Write, proofread, and edit creative and technical content across different mediums
• Work with external agencies and vendors to execute marketing programs
• Stay up-to-date with the latest marketing trends and share ideas 

Qualifications for Junior SaaS Marketing Coordinator

• Creativity and graphic design expertise
• Strong written and verbal communication skills
• Skilled in writing and editing content with attention to detail
• 1+ years of experience in marketing
• Experience in business administration, marketing, communications, or a related field
• Bachelor’s degree in marketing, business, or related field preferred
• Previous software/technology marketing experience is an asset
• Strong knowledge of various development, marketing and analytics tools such as Google Analytics, CRM systems (e.g. Salesforce), Social Media (e.g. LinkedIn, Instagram, Twitter, Facebook), Word Press, Mail Chimp and other content management systems
• Excellent analytical skills and a knack for data analysis
• Strong prioritization, organization, and project management skills

Why should you apply for this position?

• We bet on everyone’s potential rather than pressure management
• We offer paid training, a flexible benefits package, a casual environment where you can wear jeans
• We continually develop skills and team cohesion
• We distinguish the most beautiful achievements by awarding prizes or recognition programs
• We propose to our employees to advance in their career according to their expectations
• Remote work permanently!

About InTouchLink

We’ve been in the game since 2007 and we continue to transform to offer our 1000s of users, residents and staff members the best possible products and services. We’re all about innovation in senior living.